BMW has made a major move and become the first vehicle manufacturer to offer a digital sales solution to its customers. One of the major advantages of online shopping is that people can do it from any location, and BMW are now making car purchase just as easy. The online purchase service offers access to the entire product range as well as the full end-to-end buying or leasing process.
The introduction of the online sale facility is a response to research that revealed 97% of buyers use the internet to look for their new car. Customers now visit an online retailer on average 1.4 times before completing their transaction. Additional industry research also highlights the fact that almost half of all consumers would consider an online vehicle purchase.
Before the service was made available on a nationwide basis, it was tested with nine UK retailers to such success that an incredible 95% of UK BMW retailers have decided to offer the service. Although the speed and convenience of web based buying is behind the move, customers will still have access to hands on support should they need it. Every step of the transaction can be supported by a sales executive or BMW genius via live chat or email, ensuring a unique system exclusive to the car manufacturer.
The online process incorporates a few simple questions to help people locate the right vehicle for their needs and offers the most appropriate suggestions. It also includes full vehicle configuration, an easy to use finance calculator and all national offers. Customers can also arrange a test drive and finalise all elements of the purchase.
BMW Retail Online reflects the continued expansion and evolution of the automotive industry. The system has been introduced to meet consumer demand and provide customers with maximum convenience. As the industry thrives there is a rising demand for talented and capable candidates for automotive jobs across the entire spectrum. If you are interested in beginning your career in the motor trade sector or you are looking for your next exciting opportunity, register your details with us and let us help you with our high calibre recruitment service.