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Do you have a candidate attraction strategy?

Home / News / Do you have a candidate attraction strategy?

Recruiting high quality personnel is a challenge for employers, especially when you consider the competition for the most talented people and the sheer number of applications you’ll need to sift through. Attracting people in the first case can be tough and you’ll need to make sure you get the job advert correct. A candidate attraction strategy will help you to maximise your potential for getting the right people interested in your automotive jobs.

Your strategy should include ways you can make your company a more attractive proposition to work for. It is always important to keep in mind that your job advert is selling your company to potential recruits, just the same as applications are trying to sell you their skills. Here are some useful tips to help you improve your recruitment potential.

The first step is the same as when you create a product or devise a new service; you need to decide on your target market. You should have an idea of the perfect candidate for each role in mind and tailor the advert to suit this person. Remember to include unique selling points of your company that the perfect candidate will find value in. This will help your business to stand out and get the right kind of interest.

Next you need to use your reputation and feedback from happy employees to your advantage. By including some testimonials from existing members of staff you can give job seekers a better look at what it is like to actually work for you. This is an easy way to make your business more attractive.

If you need a helping hand with attracting talented people, you can always take a look at what your competitors are doing. It is likely they will be looking at the exact same pool of talent so you can take pointers from how they engage with their target audience.

With the internet it is easier than ever to find vacancies for automotive jobs. The trick when it comes to recruiting is finding the best place to put advertisements for the best type of exposure. To determine this you should find out where your target audience spends time online and ensure your adverts are there.

Social media is becoming more important for businesses because it lets them get closer to clients. It also provides advantages when it comes to recruitment as you’ll have a captive audience already at your fingertips. Successfully using various platforms will help you increase the number of applications you receive.

The last thing to remember is to be proactive with your recruitment. The more effort you put into it the more you should get back out. Remember the efforts you make now can also pay off in the future because you’ll have already started to make your company a more attractive proposition for job seekers.

With recruitment for automotive jobs the competition for talent is so intense you always need to be at the top of your game to get the best people. If not you can find yourself lagging behind competitors and struggling to get the fresh ideas and enthusiasm you need to drive your business forward. Getting the candidate attraction strategy right is definitely important, and with our in depth knowledge of the industry, we can provide the help you need for successful recruitment.