BMW UK are set to open there first urban store in Bluewater shopping centre in Kent, the shop will be managed by the Stephen James group.
The shop allows more opportunity for customers to interact, featuring Pepper the Robot which has been designed to give visitors information about the store and take contact details of customers interested in purchasing from the BMW range. The store also includes a ‘click and buy’ IPad wall, equipped with pre-loaded specifications for a variety of BMW’s allowing customers a simple process to purchasing a vehicle online.
The store will house 3 BMW models coupled with 8 fully trained team members to demonstrate the vehicles and provide assistance.
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(source information: News)