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New models announced to stimulate the pickup market

Home / Automotive News / New models announced to stimulate the pickup market

It has recently been reported that Renault, Fiat, Mercedes-Benz and, further into the future, PSA Group are all launching pickup vehicles to take on current market leader Ford.

The European pickup market is still relatively small. In the first half 80,300 were sold across Europe, a third of which went to customers in the UK, which is the region’s largest pickup market, according to data from market analysts.

It’s been suggested that the most important recent pickup launch could be the Mercedes X-Class, which is the first ever pickup from a premium manufacturer. It can be used as a rugged, all-terrain pickup, but also as a vehicle for urban lifestyles and families. However, established major players Mitsubishi, Nissan and Toyota have each introduced an all-new version of their pickup mainstays in the last 18 months, while Ford, Isuzu and Volkswagen have updated their models – with VW introducing a 3.0-litre V6 engine that makes the Amarok the only six-cylinder pickup currently available in the UK.

Another new name in the pickup market is Renault. Its Alaskan pickup is already on sale in some countries, and is expected in the UK in 2018. The Manufacturer plans to move forward from the regional to the global market. With this news, at John Gibson Associates we see this as an exciting time in the industry. So if you’d like to explore job opportunities in this sector or any other area of the Automotive Industry we would be delighted to hear from you.

Call us today on 01904 628077 to see what we can do for you.

(source information: europe.autonews.com / mercedes-benz.co.uk / renault.co.uk)