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Self-driving cars represent the future of the industry

Home / News / Self-driving cars represent the future of the industry

KPMG’s Global Automotive Executive Survey of 2015 has shown that the automotive industry seems to be positioned between two imperatives. In the next few years the sector will need to achieve a balance between its past and future. From one perspective, increasingly strict standards and regulations are demanding a strong focus on optimisation and rationalisation. From the other perspective, the sector is seeing increasingly tech-savvy customers that are contributing to a completely new mobility culture.

The consumers of the future will expect innovative new services and mobile apps that allow them to seamlessly connect to technologically advanced and connected solutions. The future of the automotive industry is clear, and many motor trade players are now turning their attentions to maintaining their strong engineering and product heritage whilst also meeting the needs of the new digital generation.

Consumer demand is increasingly being driven by the need for state of the art vehicular technology. The majority of forecasts predict that 10% of all mass-produced vehicles will be driverless by 2020. In the meantime, the world is already enjoying many of the advantages of autonomous driving, such as assistance with parking and traffic congestion, approaching people and vehicle alerts, lane departure warnings and cruise control.

Additionally, we are seeing more sensor and connectivity based solutions that mimic human senses and give the car instructions to respond the way a driver would. Essentially, the car can make a decision based on the surrounding environment. Self-driving cars are predicted to evolve into the safest form of motoring as they will concentrate on reducing the risk of accident and injury. These new vehicles will serve as more than revolutionary transport methods. They will generate data about travelling habits and different characteristics which will create a world of opportunity to target consumers with new services and in-car features and technologies.

As the industry continues to evolve, there is a growing need for the skilled individuals that can drive it forward and help create the solutions of the future. If you are interested in playing a part in the continued success and development of the automotive sector, we can help you find the right motor trade jobs. We are automotive recruitment specialists and by registering your details with us we can start you on your way to a successful career in the industry.