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The value of working closely with local education providers

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Automotive companies across the UK have been exploring ways they can recruit the right people for jobs for many years. They have looked at everything, from where they advertise to how they can encourage people to choose the sector to build a career in. Sadly there are still problems, with numerous vacancies going unfilled. It is clear that even more work is needed to improve the situation.

King’s Lynn Audi have an interesting approach to filling technician and customer service roles at their showroom. They work closely with the College of West Anglia (CWA) to provide support for the motor vehicle department. As part of this they regularly take on apprentices so they can invest in talent and train people to fill roles in the future.

Alongside apprenticeships the dealership also works with CWA to help deliver a great standard of education. To help with this they provide parts and training aids for the students to use. The College would not have access to these otherwise and it helps to enhance the courses they offer. To date King’s Lynn Audi has donated three gearboxes, an engine and a wide array of other items. The value of the parts exceeds £10,000.

The apprenticeship scheme the dealership offers has helped a number of CWA graduates to build fantastic careers in the industry. Four of the technicians at the dealership were students at the College. Two have gone on to achieve great success, becoming master technicians.

The strategy that King’s Lynn Audi utilises offers big benefits to both the apprentices they choose to take on and the students at CWA. It gives the dealership the opportunity to look for talent very early and ensure people are trained to a very high standard. This puts the technicians and customer service apprentices in a great position to secure motor trade jobs in the future and get the career they want.

At John Gibson Associates we understand the value that apprenticeships can offer and the big benefits companies in the motor trade industry can get from investing in talent early. We are on hand to offer advice for these companies and help them to introduce a recruitment strategy to suit their needs.